The competition between Spotify and Beats Music, 2 key streaming music services, is deepening.
Spotify has employed Fredric Vinna, Beats Music's former head of product, engineering and design. Vinna left Beats Music only recently -- his LinkedIn page still lists his job in Beats Music as current -- and haven't been changed to his new post in Spotify.
Vinna has been delineated by Beats Music artistic Director Rob Playwright as one of the few central individual in a "scrappy room of glowing creators" when the new music service was being conceived and developed.
Beats Music declined to comment about the matter. Vinna couldn't be reached as of the meantime for a comment.
Beats Music and Spotify are both streaming music services that, unlike internet radio Pandora, offer the flexibility to pay attention to a specific track on demand, and both can be accessed anywhere without commercials for a $10 monthly subscription fer. it is a segment of the music trade that's growing rapidly, thus has the competitive intensity inside it. Spotify and Beats, notably, are head-on rivals on the trade.
Sweden-based Spotify was launched in 2008 and has quickly turned into the biggest subscription-based service of its kind, spreading much of throughout Europe thanks to its partnerships with mobile carriers before it hopped over to theUnited States. It became big principally through attention on design, increasing licensing deals with labels, and telecommunication partnerships, although its attraction within the United States has principally been through viva-voce charm.
Beats Music, on the other hand, was launched just 2 months ago, a venture that combined the technology of on-demand music service MOG with the same team that made Beats headphones successful, old music executive Jimmy Lovine and musician Dr. Dre. So far, Beats Music has been marked by a marquee partnership with AT&T and feverish promoting that targets a thoughtful audience -- an excellent Bowl ad with Ellen DeGeneres being the apex -- but there have been conjointly complaints of early tech hiccups once it rolledout.
Vinna was last Beats Music's head of product. Before that, he worked for Swedish music-software company Propellerhead software system and Tonium AB, another Swedish company that created the Pace Maker Transportable DJ system but liquidated in 2011.
Spotify has employed Fredric Vinna, Beats Music's former head of product, engineering and design. Vinna left Beats Music only recently -- his LinkedIn page still lists his job in Beats Music as current -- and haven't been changed to his new post in Spotify.
Vinna has been delineated by Beats Music artistic Director Rob Playwright as one of the few central individual in a "scrappy room of glowing creators" when the new music service was being conceived and developed.
Beats Music declined to comment about the matter. Vinna couldn't be reached as of the meantime for a comment.
Beats Music and Spotify are both streaming music services that, unlike internet radio Pandora, offer the flexibility to pay attention to a specific track on demand, and both can be accessed anywhere without commercials for a $10 monthly subscription fer. it is a segment of the music trade that's growing rapidly, thus has the competitive intensity inside it. Spotify and Beats, notably, are head-on rivals on the trade.
Sweden-based Spotify was launched in 2008 and has quickly turned into the biggest subscription-based service of its kind, spreading much of throughout Europe thanks to its partnerships with mobile carriers before it hopped over to theUnited States. It became big principally through attention on design, increasing licensing deals with labels, and telecommunication partnerships, although its attraction within the United States has principally been through viva-voce charm.
Beats Music, on the other hand, was launched just 2 months ago, a venture that combined the technology of on-demand music service MOG with the same team that made Beats headphones successful, old music executive Jimmy Lovine and musician Dr. Dre. So far, Beats Music has been marked by a marquee partnership with AT&T and feverish promoting that targets a thoughtful audience -- an excellent Bowl ad with Ellen DeGeneres being the apex -- but there have been conjointly complaints of early tech hiccups once it rolledout.
Vinna was last Beats Music's head of product. Before that, he worked for Swedish music-software company Propellerhead software system and Tonium AB, another Swedish company that created the Pace Maker Transportable DJ system but liquidated in 2011.
